DESIGN is my craft, where I seek good judgment, good taste, and just enough magic to make things work and feel right.
LEADERSHIP is a key part of how I practice design, guiding teams and projects toward collective success.
1—
Collect dots
Good inputs lead to good outputs. Collecting isn’t about hoarding ideas—it’s about curating them with taste. The best creators don’t just gather information; they develop a filter, knowing what deserves attention and what’s just noise. Whether it’s an obscure book, a design principle, or a fleeting observation, the dots you collect shape the dots you connect.
2—
CONNECT dots
Ideas don’t connect themselves. Creativity is the ability to see patterns where others see randomness, shaping raw insights into something that makes sense. This is where work starts to feel inevitable—where scattered thoughts click into place, forming the structure and direction that guide what comes next.
3—
CRAFT GOLD
Making something is easy—crafting something that matters is different. Crafting gold means refining with precision, care, and an understanding of how the final product will be used. It’s about respecting the user, ensuring every detail serves a purpose, and delivering work that feels considered, intentional, and lasting.
This is the foundation of my work, but philosophy alone doesn’t get things built. You need a structured way to apply it. That’s where my playbooks and principles come in.