Iconic Branding Archives

  1. Braun – Dieter Rams & Hans Gugelot (1950s–Present) Simplicity, clarity, and function over decoration—Braun’s minimalist approach influenced everything from consumer electronics to Apple’s design language. Learn more about Braun Design

  2. IBM – Paul Rand (1972, Updated in 1981) Rand’s modular, grid-based identity transformed IBM from a tech company into a brand that symbolized intelligence and innovation. Learn more about IBM

  3. NASA “Worm” & “Meatball” Logos – Danne & Blackburn (1975, Revived in 2020) The futuristic “Worm” logo streamlined NASA’s identity, while the original “Meatball” remains an iconic emblem of space exploration. Learn more about NASA

  4. New York City Transit System – Unimark International / Massimo Vignelli (1970) The NYC subway system’s signage and map set the gold standard for wayfinding—simple, systematic, and intuitive. Learn more about NYC Transit System

  5. Apple – Rob Janoff (1977, Evolved in 1998) From the rainbow-striped apple to its sleek monochrome version, Apple’s branding has always balanced creativity with high-end simplicity. Learn more about Apple

  6. The Olympic Rings – Pierre de Coubertin (1913) A universal symbol of unity, sport, and international cooperation—arguably the most recognized visual mark in history. Learn more about The Olympic Rings

  7. Penguin Books – Edward Young (1935, Refined by Jan Tschichold 1946, Updated by Pentagram 2003) Born from sketches at London Zoo, Young’s penguin became publishing’s most beloved mascot—simple, memorable, and synonymous with quality literature for nearly a century. Learn more about Penguin Books

  8. FedEx – Lindon Leader (1994) A masterpiece of hidden symbolism—the negative space arrow in “Ex” subtly conveys speed and precision. Learn more about FedEx

  9. London Underground – Edward Johnston & Harry Beck (1916, Map: 1933) Johnston’s typeface and Beck’s revolutionary map system turned London’s transit into a design-first experience. Learn more about London Underground

  10. Coca-Cola – Frank Mason Robinson (1886, refined in 1940s) One of the world’s most enduring wordmarks—Coca-Cola’s script logo has remained instantly recognizable for over a century. Learn more about Coca-Cola